This will surprise you, but I actually agree with that advice.
In fact, it’s really the best advice if you want to get your business producing income quickly.
But it doesn’t mean you can just forget about perfection. Quite the opposite: If you’re doing business online, you need a perfectionist on your team. Someone operating in stealth mode in the background, just like a secret agent, quietly making sure you impress your customers with a persuasive message and a quality presentation.
If you’re writing to your prospects and customers online, they are making buying decisions based on what they see. And that means everything they see: your website content, your sales page, your ebook, even your autoresponder emails and your webinar materials.
Your written content is the critical path to getting new customers. When it’s not as polished as it could be, is visually inconsistent, or looks like it was thrown together at the last minute, it makes customers question its value. It makes them question its credibility, which means your credibility is in question.
Why It’s Easy to Miss Your Own Mistakes
As the writer you know what you mean to say and how it’s supposed to read. Consequently, that’s what your mind will see on the page or screen when you proofread and edit your own work. It’s called mental overlay and it’s something everyone does.
A key ingredient to top quality writing is having a second (or third) set of eyeballs reviewing your material. Someone who actually can’t help but notice the important elements you may have overlooked. Someone whose secret mission is to enhance and perfect your message as best as humanly possible. That way your audience is presented with the absolute best, most professional, credible content around.
The Perfect Formula: Quality + Credibility
Credible content makes you credible. Quality content makes your work and your business more desirable. Ultimately this makes you more cash. Now that’s PERFECT!
- Watch this fun, one minute Word Perfectionist Secret Agent video.